Why settle down when a better match is just a click away?

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K.-based online dating executive Dan Winchester, who predicts, “The future will see better relationships, but more divorce.” Internet dating sites, supporters say, create a larger and more fluid “dating marketplace,” which in turn yields better and more compatible matches.

On the flip side, this bustling new marketplace, with its steady pace of transactions, might threaten traditional marriage.

The question, casting forward, is how that will change the very institution that many daters seek—marriage.

In the industry, the dominant view is that espoused by U.

Online dating sites offer a panacea: a soulmate whose interests, background and disposition are congruent with ours.

And they share some common conceits: that similarity is good for a relationship, and that mathematical algorithms can predict compatibility.

On the day of the announcement, the stock price of Inter Active Corp—the parent site of online dating behemoths —dropped by more than two per cent. Over the past two decades, the Internet has become a fixture of the modern-day romance plot.

In the early ’90s, just one per cent of new relationships began online.

In the Bible, Abraham sends the loyal servant Eliezer to find a suitable wife for his son Isaac, who, at 40, isn’t getting any younger.

Eliezer sets out for Mesopotamia; he returns with the young and virtuous Rebekah, who becomes Isaac’s bride.

In 2012, a meta-analysis of online dating research by five U. do not always improve romantic outcomes; indeed, they sometimes undermine such outcomes.” The report continues: “By suggesting that compatibility can be established from a relatively small bank of trait-based information about a person—whether by a matchmaker’s algorithm or by the user’s own glance at a profile— online dating sites may be supporting an ideology of compatibility that decades of scientific research suggests is false.” Still, the now-ubiquitous smartphone promises more of the same—with the addition of GPS technology and social network integration.