Other local stations modified their formats to concentrate on news, country, rhythm and blues, or Spanish.

While KLIF posted incredible ratings during the 1950s and 1960s, others like KRLD and WBAP found successful programming niches that catered to older audiences.

) AM started out as a freewheeling, 'throw up a transmitter and go with it' gamut of radio waves in its earliest days, with a couple of assigned frequencies (833 kc [primarily news and weather] and 618.6 kc [primarily music.]) and virtually no rules to allow a fair distribution of the dial for broadcasters.

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The invention of the transistor, and subsequently the development of lightweight, portable radios, along with the inclusion of radios in cars, helped the reinvented band find a new audience with people on the go.

Mc Lendon and Todd Storz's simultaneous discovery of the "Top 40" in the 1950s gave radio a special popularity among the younger generation, and his KLIF, along with KBOX and KFJZ, developed formats to capitalize on current music, especially rock and roll.

However, five different companies were pushing their systems to become the broadcasting standard.

This included Kahn Communications (who was at the forefront of AM Stereo development in 1958,) Harris, Motorola, Magnavox and Belar Electronics.

By the early 1970s, however, listeners were slowly discovering the FM band and migrated to it for its static-free, stereophonic broadcasts; by 1978, FM overtook AM as the most popular band.

Attempts to revitalize AM have netted little; AM Stereo was proposed in 1958 and introduced in 1982 to big fanfare; many car manufacturers began to integrate AM Stereo into their radio units, and KRQX-570 became the first local AM Stereo station in 1983.Powerhouse WBAP was awarded a clear channel position on the dial; it is one of only a small handful of stations in the nation that's allowed to blast its signal to a reported 42 states!And to honor the art of "DX-ing" (distance listening,) Wednesdays after 3PM were declared "Silent Night" in the '20s...low-powered stations turned off their transmitters so that high-powered stations across the US could be easily received on anyone's dial.KZEW, Dallas-Fort Worth, KLDD-AM Dallas-Fort Worth.)KRQX, Dallas. Nickname: "K-Rocks." Owners: Belo, Anchor Media (1/1/1987 to format change; Anchor was owned by Fort Worth's Bass Brothers, who formerly owned KDNT.) Sister station to KZEW-FM. Tucker's Smile" (began 1934,) "Big D Jamboree" (began as "Lone Star Barndance" and "Lone Star Jamboree;" later moved to KRLD,) "Guests and Telephone," "Murphy Martin Commentary," "Saturday Night Shindig," "570 Club," "Clare Lou and M," "Slo-n-Ezy" (an "Amos-n-Andy ripoff,) "Murray Cox RFD." Station bands: The Plainsmen Quartet, The Pepper Uppers Orchestra, Step Ladder and the Saddle Tramps, Rangers Quartet, Cass County Boys/Cass County Kids, Bel Canto Quartet, Sandman Soldiers, Bumblebees Trio, Jimmie Jeffries, Elmer Bockman, Ben Mc Clusty, Hack and Willie, Peg "Pegleg" Moreland (male singer known as "King of the Little Ditty.")Notables: Mike Marshall (3/1967-9/1969,) Walter Dealey (spearheaded creation of WFAA,) Bud Buschardt (host of "57 Nostalgia Place" and "Midnight Nostalgia;" also worked at WFAA-TV,) Don Cristy, John Allen (employed with WFAA 1945-1981,) Don Norman, Jim Thomas, Lynn Woolley, Dick West (host of "Behind the News," 1950-1960, and an editorial commentary short beginning in 1/1957; concurrently at Dallas Morning News through the 1950s writing editorials, and as Editorial Director, 1960-1977,) Ben Laurie, Doug Fox (1965-66; later spent 29 years in the news department at WFAA-TV,) "Gentleman" Jim Carter, David Garcia, Bob Morrison, Rob Edwards, Kevin Mc Carthy (1978-1981,) Tom Perryman, Bob Gooding (1960-1961; then anchored for WFAA-TV newscasts 1961-1979,) Terry Lee Jenkins, Ralph "Buddy" Widman (late of KFJZ and KWBC; Sports Director, then Assistant Program Director; hosted "Sports Review" and "Football Scoreboard; began 5/1948; left for SM position at new KBCS-730AM in 7/1957; returned to WFAA-AM in 10/1958,) Bob Bruton, L. Henson, Harry Withers, Jack Schell, Bobby Brock (not to be confused with Dallas Times Herald radio/TV columnist Bob Brock,) Charlie Vann, Ralph Robison, Phoebe "Peggy" Patton (hosted a children's program in the 1940s,) Jimmy Jeffries, Ed Hogan (began 1950; hosted "Musical Party Line" and "Hogan's Hall of Hits;" into WFAA-AM sales in 1953; to WFAA-TV as chief announcer in 10/1955,) Norvell Slater (1941-1972; host of "Hymns We Love,") John Criswell (later news anchor for WFAA-TV and KDFW-TV,) Charles Mc Cord, Marty Haag, Craig Barton, Gene Baudrick, Walter Vaughn, Frank Mills, Eddie Dunn, Dick Syatt, Jim Simon, Charley Wright, Frank Munroe, Adams Calhoun, Bill Hazen, Darrell Monroe (1967-1968,) Paul Hitt (assistant on "57 Nostalgia Place,") Bob Stanford, Randy Coffey, Sharon West, Dave Naugle, Harvey Johnston, Laurel Ornish (1973-1974, news,) Ray Dunaway, Tim Kase, Pierce Allman, Edwin Bryant (as half of "Uncle Ed and Little Willie" duo,) Roy Newman (staff musician,) Ann Berry, Jim Boyd, Ed Busch, Jim Simon (news and operations director, 11/1976-1977; brought in from KABC-Los Angeles to head "Newstalk 57" in November, 1976,) Jess Smith (news and operations director, 1977-1980; replaced Jim Simon,) Joe Holstead (news and operations director, began 1980; replaced Jess Smith; originally was assistant to Smith,) Rob Milford aka Rob Williams (9/1976 to 11/2/1976; last jock to broadcast before turning into "Newstalk 57,") Noah Nelson (later a reporter for KXAS-TV, then NBC News; currently an actor,) Jim Rose (1967-68,) Connie Herrera (1978-81,) Dorothy Bell, Gary De Laune, John Johnson (as host of "The Farm Report,") Elston Brooks (later an entertainment columnist for the Fort Worth Star-Telegram,) Tony Lawrence, Dan Cutrer, Ted Cassidy (later played "Lurch" on "The Addams Family;" was announcer who helped cover the JFK assassination by conducting witness interviews, and hosted "The Ted Cassidy Show." Left WFAA for Hollywood in 1964.)Also Murray Cox (farm reporter and host of "Murray Cox RFD,") Pauline "Polly" Cox (wife of Murray; assisted with show,) Frank Filesi, Jimmy Mc Clain (played the role of "Dr. Q.;" became a NW Texas minister in the late 1940s after leaving WFAA-AM; later voice of KIXL's "Think It Over" segments,) Marty Miller (1975,) Rex Cromwell, Bill Crowdus (host of "Man Around the House,") Bob Tripp, Dick Wheeler, Martin B.Programs: "Sunday Blues Program" (1985-87; syndicated as "Blues Deluxe" since 1988,) "Midnight Concert Series." Broadcasted SMU football games. Campbell, Dave Cooke, Howard Bogarte, Wilbur Ard aka "Deacon," Pat Couch (later a reporter with KXAS-TV,) Roy Cowan, Lynn Bigler, Ken Rundel (as host of "Hotline" and "Guests and Telephone,") Steve Goddard, Ed Busch (as host of "The Ed Busch Show,") Julie Benell, Dave Anthony, Don Thomson, Ken Sasso aka Ken Summers (morning show host in the mid-1970s; famous for character "Guido,") Lee Douglas, Mitch Carr (1980-82,) Terry Bell, Cris Cross, Travis Linn (began 1962; later anchor on WFAA-TV,) Lotie Lofton, Jim Fry (later a reporter for sister WFAA-TV,) Ann Mc Carthy, Ralph Nimmons (began 1934; assistant manager of station until promotion to Station Manager of WFAA-TV in 12/1950,) K. Mc Clure (likely the same person as Ken [Knox] Mc Clure,) Mary Sue (Suzy) Mc Cord, Bob Dahlgren, Jeff Dale aka Mike Millard, Troy Dungan (former WFAA-TV weatherman; weather-watcher for "Early Birds" program as a teen in the 1940s,) Ira Lipson (PD, and concurrently PD of KZEW when KZEW launched,) Arch Campbell, Herb Jepko (as host of "Herb Jepko's Nitecap Show,") Nick Ramsey (as host of "Carnival of Music,") Bill Blanchard (as host of "Business News,") Chuck Murphy, Donald Easterwood, Walter Evans (1959-1964; later anchor with KRLD/KDFW-TV,) Jan Isbell Fortune, Jamie Friar, Paul Gleiser (1973; returned 7/1976-4/1982,) Helen Harris, Don Valentine (APD; began 1947,) Peter Molyneaux, Karl Lambertz (1933-1946; returned 2/1952,) Andy Pollin, Greg Maiuro, Marcel Jones, Alex Keese (began 1930; Music Director, Commercial Manager, then General Manager in 1952,) Russell Koch, Tony Lawrence, Bob Etheridge, Ralph Gould (engineer,) Talmadge Naylor, Ted De Hay (began 1932,) Robert S.By December, 2007, all simulcasting stations will be required to give up their original frequency and begin broadcasting solely on the new dial position.