And when your ideal partner is scrolling through hundreds of names – Sally102, Jen NYC1, Lawyer Gal – a great username can be the very reason that someone contacts you. And you become convinced that usernames don’t matter. In my opinion, a username should be a pun or a play on words. Wine Not – for the wine aficionado Lady Go Go – for the world traveler Bach To Bach – for the classical music enthusiast Tender Legal – for the soft-hearted lawyer See the common thread?

Trying to come up with a good Speed Dating Name and Tagline - Something catchy obviously - needs to evoke the same feeling as the setting...get the message across - Dating for Singles at a quick pace, 10 6 minute dates at a "cool" venue - and be something that will stick in the brain when you're single and looking for something fun to do in order to meet other singles of your same age, etc...

"I was going pretty fast on a moped and lost control of it, and I hit the median in the road," Lauren, who asked that her last name not be used, told Buzz Feed News.

Because when you’re dating online, which is an extremely competitive medium, you need every advantage you can get.

A great username is a differentiator – a unique brand name – something that completely sets you apart from every other person on a dating site.

The reason is you only have a limited time to make a great impression and you know you are competing with a room full of others being given the same opportunity.

This audition atmosphere can cause you to fumble with words and questions. The worst that can happen is you move on to the next table. Ask a guy whether you can bring your friends on the first date.

If that is the case, you have five minutes to be a character and create an outrageous life for yourself.

Yes this can seem cruel, especially if the person falls madly in love with a false identity or realizes that you are merely blowing them off.

As someone who has been an online dating coach since 2003, I’d venture to guess that I’ve not only seen more usernames than just about anyone on the planet, but I’ve written more of them as well.