You see, his dad, Mike, is a lifelong sports-memorabilia collector, dealer and card-show promoter.

' I think it will be a success if people respond to the designs, the color combinations, the textures, the ideas, plus the quality and pricing of the line.

' I think the [ the new product line ] is really geared for everybody.

' I've been researching [ the bedding ] for a year, testing and sampling.

And I now think I have the perfect warm sheet and the perfect cool sheet.' Berkus' new line will be available exclusively on HSN, which reaches 90 million homes, and, one of the top 10 most-trafficked retail Web sites.

' HSN has never walked into this territory, so it's a first for both of us.

We're offering custom upholstery at extremely affordable prices, so people can buy something on TV and then customize it to fit their home.And it ships within two to six weeks.' A sofa, for instance, will cost less than 0.The line also will include everything from rich textiles, classiclinens, decorative pillows and porcelain vases to classic furniture pieces like coffee tables, headboards and more.The nice thing about it is, the whole focus behind the line is very solution-oriented.The launch is going to start with two bedding collections, some furniture, mirrors [ and ] furniture as well as different accessories and things like that.' I think part of me always knew [ interior design was my calling ] , but as a kid growing up, I didn't know these opportunities even existed,' Berkus said.