Posts that get long, thoughtful replies will get priority in your feed. Admittedly, I’m not as active on my page as I once was. I basically post when I have something to say, and it’s typically about once per week. That they’ll find helpful, educational, or entertaining. But sit down and create a list of ways that you can help, educate, or entertain your target audience. In case you forgot, engagement bait was the focus of another news feed update in late 2017.

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My fear is that marketers will create groups and then spam the heck out of the people within them.

Groups aren’t a loophole for you to act a fool and pound everyone with your links.

Note that these changes are actively happening and are a work in progress, as you can see from the infographic below, so we’re going off the information we have now.

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I mean, that’s the whole point of the update in the first place. Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments. It shouldn’t be surprising that the posts from marketers about the news feed change did so well in the news feed. Facebook wants engagement, but you can’t bait users into it.

After a quick glance, it looks like a typical video of theirs gets fewer than 10,000 views. You can actually get engagement without engagement bait.

I think about software products that may need a support community, for example. While I’m planning a “Jon Loomer Digital Community,” people aren’t going to sit around talking about me all day (that would be awful for everyone). So, how can you create a community that would help your customers and potential customers?